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Released in September 2007 on CD and download, it was hoped that a shortened edit of 'Deadly Lethal,' one of the poppiest cuts from In Nothing We Trust, would be the big radio single to promote the album. In the end it received very little airplay and the same fate befell the video, directed once again by singer Jim, filmed partly at the school he and Jon had attended as younger lads. However, it was at about this time, as TV plays for the band's videos gradually dwindled, that Youtube came into its own, and the views of promo topped 100,000. The band used the release of the single to promote their album tour, for which they wore the costumes seen in the video, which had in fact been designed to be lightweight for just this reason.
The tracks:
Deadly Lethal Ninja Assassin Reuben's first ever 'single edit' of an album track
Push An Angel track as old as the hills
The Weight Of The World A big, heavy, lolloping singalong about a tired old man
The facts:
The release of the single was preceded by a free download bundle available from the band's official website, consisting of a specially recorded acoustic version of the song and exclusive desktop wallpapers.
Deadly Lethal Ninja Assassin is about songwriter Jim and his now wife when they were teenagers. As can be seen in the video, the 'long green hair' was his at age 15.
The spinning model of Trent Reznor mentioned in the song and seen in the promo video is a diorama of one scene in the video for Nine Inch Nails' 'Closer' which Jim had made for his wife. The black and red scarf, also mentioned in the song and seen in the video was her gift to him.
The video that accompanied the song, again directed by Jim with help from The Leftside, was one possibly the most complicated made by the band, featuring smashing glass, pyrotechnics and even building an entire (simple) set from scratch.
The video also featured performances from the track's two guest vocalists, Paul Townsend and Frank Turner. As seen in the 'making of' video, the day for shooting the video at the West End Centre was chosen mostly because Frank was playing a gig there during the day.
The scenes of the band on the cell were filmed on a set made by Jon out of some large planks and a bit of wallpaper. The huge 'in case of fire' box housing the disgusting guitar was made by Guy and had the glass added on the day of filming. Two panes of sugar glass were ordered in case one broke before filming. In the event, the spare broke before anything even started, and the main one had an alarming crack, not visible in the finished video.
The filming of the video is detailed in the 'making of' documentary that accompanied its appearance on Youtube.
The b sides for this single were recorded by engineer Nicky Bovill, late of Aldershot heroes Strobe 45. He would also later record the acoustic version of DNLA, as well as producing ex-Reuben Drummer mark Lawton's excellent solo album.
Push is a song that Reuben/Angel had been recording demos of since Racecar producer Jason Wilcock was on drums. The slightly embarrassing 'I killed Kurt Cobain' chorus, written ten yea's previously, was nearly changed many times to something different, but in the end was kept as a salute to the band's 15 year old selves.
The 'Dobbs and Straight' referred to are Snot singer Lynn Straight and his dog Dobbs, who had died in a car crash shortly before the song was written.
The Weight Of The World breaks the trend of mining old songs to put on Reuben singles, and is one of a only a few b-sides to have been written contemporaneously with the main track.
The song, originally called 'Bob's Got The Blues', was considered for inclusion on 'In Nothing we Trust' but was in an unfinished state and would be added to considerably before being recorded.
As with 'Blood Bunny Larkhall', the fantastic cover for the single artwork was provided again by Ashley Wood and the photo on the inlay was taken during the video shoot for the title track.
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